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Finally, GA4 Resources
That Actually Help
No-fluff guides, free tools, and practical reports for people dealing with GA4 every day. Built by someone who's been knee-deep in GA4 for years and got tired of seeing the same problems everywhere.
What's Your GA4 Problem?
Pick your pain point and we'll point you to the right tool or report
Don't trust your GA4 data?
Find every configuration issue silently breaking your setup — with exact admin paths to fix each one
Got a ton of mystery Direct traffic?
Uncover the real sources GA4 is misattributing as Direct — often 20–40% of sessions
Getting traffic from ChatGPT or Claude?
See exactly which AI tools are sending visitors to your site and how those sessions actually behave
UTMs a mess across your team?
Build consistent UTM parameters and instantly see how GA4 will classify each campaign into channels
Can't prove content drives revenue?
See which pages actually convert, not just which ones get traffic
What are visitors searching for on your site?
See the exact terms users type into your site search — and where those searches hit dead ends
Stop Guessing, Start Fixing
After years of GA4 audits and training teams, I built tools that surface the issues you'd never find on your own — and tell you exactly how to fix them.
"I've seen businesses make big decisions based on GA4 data that was fundamentally broken. The worst part? They had no clue because GA4 doesn't make it obvious when things are wrong."
— Brie, GA4 Helper Creator
GA4 Tools That Do the Heavy Lifting
Automate the tedious parts of GA4 — from auditing your setup to building UTMs to running statistical tests
Settings Checker
67-point audit of your GA4 configuration with actionable fixes and admin paths for every issue found
UTM Builder Workspace
Build UTM parameters and instantly see how GA4 will classify your traffic into channels
Stats Tools
Sample size calculator, significance testing, and 2-proportion z-test for data-driven decisions
Workbook
Complete implementation checklist and manual configuration guide for getting GA4 right from day one
Key Event Reaggregation
Export your key event attribution path data from GA4, filter it, and reaggregate it to understand conversion credit
GA4 Reports
Connect your GA4 property and get instant reports on traffic quality, content performance, and more
AI Traffic
See which AI tools — ChatGPT, Claude, Perplexity — are sending traffic to your site and how those sessions behave
Dark Traffic
Uncover the traffic sources GA4 can't categorize — often 20–40% of sessions go unattributed
Search Terms
See exactly what visitors are searching for on your site — and where those searches lead to dead ends
Landing Page
Top landing pages ranked by engagement, conversions, and traffic volume in one clean view
Content Impact
Measure how your content drives conversions through multi-touch attribution analysis
Content Decay
Spot pages losing both traffic and conversion impact — not just rankings, but actual business value
Why GA4 Helper Exists
What's up? I'm Brie E Anderson, your resident GA4 "Expert" (ha!), and I'm building GA4 Helper to answer some of the questions I get most often AND to hopefully help people avoid the mistakes I catch over-and-over again in my client work.
After working in GA4 for years and doing dozens of audits, certain patterns become obvious... Most GA4 setups have the same handful of critical configuration problems and most people never discover them because they're buried in settings you rarely visit.
GA4 Helper started as tools to automate the "Settings Check" portion of my audit process, but it's growing into a complete resource for people dealing with GA4 reality: step-by-step fix guides, practical resources that focus on real problems, and updates that actually matter.
Latest GA4 Insights
Deep-dive guides on the GA4 settings and strategies that actually move the needle for your business
Stay Updated on GA4 Reality
Get the latest GA4 insights, free resources, and tool updates. No fluff, just practical GA4 help when you need it.
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