GA4 Alerts

Know when your traffic spikes, tanks, or turns out to be spam

Daily anomaly digests rank every meaningful change in your GA4 data by business impact and flag likely spam clusters — plus zero-data alerts that catch broken tracking within 24 hours. Delivered to Slack or email, set up in 3 minutes with your Google account.

14-day free trial · no card required

Anomaly digests with spam detection

Statistical spike and drop detection across traffic sources, devices, countries, pages, and events — every finding ranked by business impact, so the change that matters most is always at the top. Daily or weekly, sent only when something is statistically significant.

  • Flags likely spam clusters — fake referrals and bot patterns grouped and labeled, not scattered across ten line items
  • Compares 7/30/90-day windows against the prior period
  • Watch all events or just the ones you care about

Zero-data alerts

Broken tracking is silent — GA4 never tells you an event stopped firing. Every morning at 6 AM (your property's timezone) we check yesterday for events and pages that normally get traffic but flatlined.

  • Catches tag, consent, and release regressions fast
  • Baselines from the prior 7 days — no thresholds to tune
  • Alerts only when something flatlines, never “all clear” spam

From signup to your first alert in 3 minutes

1 · Sign in with Google

One click is both your login and your read-only GA4 connection — nothing to install, no code changes.

2 · Pick a property

Choose a GA4 property and keep the smart defaults, or fine-tune categories and schedules.

3 · Get a test alert

We send a real alert to your inbox or Slack channel on the spot, so you know the pipeline works before you leave.

Simple pricing by property

Every plan includes both alert types, Slack + email delivery, and unlimited alerts.
All plans start with a 14-day free trial — no card required.

Solo

$19/month

1 GA4 property

One GA4 property, fully covered — anomaly digests and zero-data alerts to email or Slack.

  • Anomaly digests + zero-data alerts
  • Slack & email delivery
  • Per-property schedules & categories
  • Cancel anytime
Most popular

Agency

$49/month

5 GA4 properties

Monitor up to 5 client properties with per-property schedules, categories, and channels.

  • Anomaly digests + zero-data alerts
  • Slack & email delivery
  • Per-property schedules & categories
  • Cancel anytime

Scale

$99/month

15 GA4 properties

Up to 15 properties for larger agencies and in-house teams.

  • Anomaly digests + zero-data alerts
  • Slack & email delivery
  • Per-property schedules & categories
  • Cancel anytime

Questions, answered

What access do you need to my Google Analytics?+

Read-only. Signing in with Google is both your login and your GA4 connection — we request read-only Analytics scopes and can never change anything in your property. Credentials are encrypted and you can delete them any time.

What counts as a monitored property?+

A distinct GA4 property with either alert type turned on. Anomaly digests and zero-data alerts on the same property count as one.

Do I need a credit card for the trial?+

No. Every plan starts with a 14-day free trial with no card. If the trial ends, alerts pause but your settings are saved — upgrade any time and they resume instantly.

How do Slack alerts work?+

Paste a Slack incoming-webhook URL for the channel you want (takes about a minute to create — the setup wizard walks you through it). Email alerts go to your sign-in address. You can use either or both, per property.

How does spam detection work?+

The anomaly digest groups suspicious traffic — like a surge tied to one referral source or screen resolution with near-zero engagement — and labels it as a likely spam cluster. You see one clear callout instead of chasing ten confusing line items, and you know not to celebrate a fake traffic spike.

Will I get an alert every day?+

Only when something is actually wrong or unusual. Quiet days send nothing — no noise, no “everything is fine” emails.

Can I cancel anytime?+

Yes — self-serve from the billing portal, effective at the end of your billing period. Your alert configuration is kept in case you come back.

Stop finding out about spam traffic and broken tracking weeks later

The first spam cluster or dead tag it catches usually pays for the year. Connect your GA4 property and see for yourself — free for 14 days.

Read-only GA4 access 3-minute setup Slack or email

Want to explore first? Try the free interactive anomaly report.

GA4 Alerts — Anomaly, Spam & Zero-Data Alerts for Google Analytics | GA4 Helper