GA4 Helper · Stats Tools
Was That Difference Real?
You saw a gap between two groups. Check whether the difference is likely signal or random noise.
Group A · Control
Without the change
Total Users
Conversions
Group B · Variant
With the change
Total Users
Conversions
Enter your numbers to see results
Method: Two-proportion z-test (two-tailed). p < 0.05 is commonly used for 95% confidence.