Search Terms
Content Gap Detector
Pull every search term from your GA4 site search data and automatically match each one against your existing content. The gaps are your content roadmap.
| Search term | Searches | Users | Match |
|---|---|---|---|
| pricing plans | 142 | 118 | ✅ Match |
| how to set up UTMs | 89 | 74 | ⚠️ Partial |
| custom dimensions limit | 64 | 52 | 🔴 Gap |
| ecommerce tracking setup | 47 | 40 | 🔴 Gap |
| bounce rate vs engagement | 38 | 33 | ✅ Match |
Your search bar is a direct line to unmet needs
When someone searches on your site, they're telling you exactly what they want and couldn't find. Most teams never look at this data. The ones that do build better content, faster.
This report surfaces every search term, shows where on your site the search happened, and uses fuzzy matching to check whether a relevant page already exists — without you having to check manually.
Content gap detection
Automatically flag search terms with no matching page in your site.
Where they searched
See which page the user was on before they turned to search — intent in context.
Fuzzy page matching
Fuse.js matches each term against your full page index. No exact match needed.
Volume + reach
Sort by total searches or unique users to prioritise the highest-demand gaps.
Three match states. One clear action.
Every search term is classified automatically. The gap list is your prioritised content brief.
✅ Match
Content exists
A relevant page was found with high confidence. The user's intent is likely being served — validate with engagement data.
⚠️ Partial
Close but not perfect
A loosely matching page was found. The content may need to be updated, expanded, or better signposted.
🔴 Gap
No content found
Nothing on your site matches this search term. This is a direct content brief — real demand with zero supply.
What you need
- ✓GA4 property with Enhanced Measurement enabled
- ✓Site search tracking turned on in Enhanced Measurement
- ✓view_search_results events in your data stream
- ✓Google account with read access to the property
Don't have site search tracking yet? Set it up in GA4 Enhanced Measurement →
How the matching works
When the report loads, it fetches all pages that have had at least one session in the last 90 days — this becomes the index that every search term is matched against.
Each search term is run through Fuse.js fuzzy search against the combined page title and path. The result score determines the match state.
Matching runs entirely in the browser — no round-trips to the server when you change filters. The page index is fetched once and cached for the session.
Start with the gaps
Connect your GA4 property and see exactly what your visitors are searching for — and what content you're missing.
Run the Search Terms Report →Free · Read-only GA4 access · Nothing stored