GA4 Reports & Tools
The reports GA4 should have built, plus the tools to keep your setup honest. Connect with read-only access and get answers instead of another blank Explore canvas.
Traffic & channels
AI Traffic Report
Which AI platforms send you traffic, and whether those visitors engage and convert.
Dark Traffic Analyzer
Find what is hiding in direct/none: self-referrals, missing UTMs and recoverable sessions.
Acquisition Quality
See which sources bring users who actually come back, not just one-time visits.
Traffic by Session Source
See which channels are sending sessions right now, and whether those visits engage and convert.
Landing Page Report
Which pages bring people in, which channels send them, and whether they convert.
Content
Content Impact
Find the pages people view before they convert, using GA4 funnel data.
Content Decay Report
Spot pages losing traffic and conversion value, and the quiet assets worth protecting.
Search Terms Report
See what visitors search for on your site and where your content has gaps.
Leads Impacted
Measure whether a page, event or channel actually moved the bottom line.
Setup & tools
GA4 Settings Checker
Audit 30+ critical GA4 configuration settings in about five minutes.
GA4 Alerts
Know when GA4 traffic spikes, tanks or turns out to be spam, and when tracking breaks. Delivered to Slack or email.
GA4 Spam Detector
Scan your GA4 property for spam: fake referrals, bot countries, data-center cities and headless browsers.
UTM Builder
Build UTMs and preview which GA4 channel the traffic will land in.
Google Business Profile UTM Builder
Tracking links for your GBP listing, measured in GA4.
GTM Event Map
Map the GA4 event tags, triggers and parameters in a GTM container export.
GA4 Data Explorer
Pick dimensions and metrics and pull a GA4 Data API report straight from your property.
GA4 Funnels
Define funnel steps, run the GA4 funnel report and export CSV or JSON.
Statistical Significance Tools
Check whether a difference is real and how much traffic a test needs.
GA4 Configuration Workbook
Document and optimize your GA4 setup: settings, events, attribution and customizations.
Not sure where to start? Run the free GA4 Settings Checker first. If your configuration is off, every other report inherits the problem.