GA4 Report
Leads impacted
should be THE metric
Traffic dropped. Fine. Did it hit the bottom line? This report answers that with a two-step funnel: who they were, then what they did — and how much more likely that cohort was to convert than everyone else.
Leads impacted
People who viewed the page and then purchased.
187
Lift vs everyone else
3.4x more likely to purchase than a typical visitor.
3.4x
Share of the outcome
13% of purchasers interacted with that page.
13%
Viewed that page
Users
12,480
Then purchased
187
Rate
1.50%
All site visitors
Users
318,514
Then purchased
1,401
Rate
0.44%
Three ways to define the cohort
Completed events
Then events or pages
Users who fired view_item or add_to_cart, then purchased.
Viewed pages
Then events or pages
Users who viewed /should-i-buy-this-car (or a set of pages), then purchased.
Source / medium
Then events or pages
google / organic plus chatgpt / referral, then a lead event — was it just SEO?
Did it impact the bottom line?
If the answer is no, you can stop caring about the traffic dip. If the answer is yes, this report tells you whether it was a specific channel — organic, paid, AI — or a specific action you built (the page, the tool, the feature) that still moves leads.
- Closed funnel: cohort first, outcome later in the date range.
- Lift is this cohort’s conversion rate divided by all visitors (or all sessions).
- Counts are unique users who completed the event, not raw event hits.
Own the outcome
Connect a GA4 property and measure the thing you built against the business goal.
Measure leads impacted →Free · Read-only GA4 access · Nothing stored