Hi, I'm Brie E Anderson

I'm a Google Analytics expert who's been helping businesses navigate Google Analytics 4 since its early days. With over a decade in digital marketing analytics, I've conducted dozens of GA4 audits for everyone from startups to Fortune 500 companies.

I've spoken at MozCon, Brighton SEO, SMX Advanced and conferences worldwide, always with the same message: most GA4 setups are broken, and businesses don't even know it.

The problem? GA4's complexity hides critical issues in plain sight. I've watched companies make million-dollar decisions based on fundamentally flawed data—lost conversions, privacy violations, and incomplete tracking that could have been caught with the right audit.

After manually checking the same 30+ settings in audit after audit, I built GA4 Helper to automate what I do by hand. This isn't just another GA4 checker. It's the same systematic approach I use with my consulting clients, now available to anyone who wants to know if their data is trustworthy.

Every day, businesses make critical decisions based on broken GA4 data. The worst GA4 problems aren't the ones that break your reports—they're the ones that quietly corrupt your data while everything looks normal.

I built GA4 Helper because I was tired of seeing the same mistakes over and over again. Data retention set to 2 months, payment processors stealing conversions, personal data in URLs, incomplete cross-domain tracking—these issues cost businesses real money.

GA4 Helper automates the same systematic approach I use with my consulting clients. It's not just a checklist—it's a priority-weighted analysis that focuses on what matters most for your business.