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Finally, GA4 Resources
That Actually Help

No-fluff guides, free tools, and practical resources for people dealing with GA4 every day. Built by someone who's been knee-deep in GA4 for YEARS and got tired of seeing the same problems everywhere. 🙃

Join Hundreds of Companies Fixing Their GA4 Data

Real-time stats from our free data quality audits

...+
GA4 Properties Audited
.../100
Average Data Quality Score
...
Critical Issues Found Per Audit

Stats updated weekly • Started tracking October 2024

Choose Your GA4 Resource

Get the help you need, whether you want to check your setup or learn the fundamentals

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Free Workbook

GA4 Fundamentals Workbook

Complete checklist and implementation guide for setting up GA4 correctly from day one

  • Manual config checklist
  • Priority guidelines
  • Best practices
Download Workbook
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Free Tool

GA4 Data Quality Audit

Stop making business decisions based on bad data. Scan your GA4 setup for critical configuration issues that silently corrupt your analytics

  • 67-point data quality scoring
  • Identify what's breaking your data
  • Step-by-step fixes with admin paths
Audit my GA4 setup for free
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Free Guides

GA4 Optimization Guides

Deep-dive guides on the settings that matter most for accurate data collection

  • Attribution windows guide
  • Enhanced measurement setup
  • Key events optimization
Browse Guides

Stop Guessing, Start Fixing

After years of GA4 audits and training teams, I decided it was time to create a tool that unveils all of the hidden settings that DESTROY GA4 data quality. Coming September 21st - GA4 Settings Checker 🚀

Sample Settings Checker Report

What you'll see when you run your first GA4 settings check

67
Health Score
2
Critical Fixes
3
Issues Found
1
Suggestion

🚨 Critical Issues (Must Fix)

Attribution Window Misconfigured
Your conversion data is meaningless - 30-day window set instead of 90-day
📍 Admin → Events → In the events screen, click on "Attribution settings"
HIGH IMPACT
Enhanced Measurement Disabled
Missing page views, scrolls, and outbound clicks
📍 Admin → Data Streams → [Web Stream] → Enhanced Measurement
HIGH IMPACT

⚠️ Warning Issues (Should Fix)

Key Events Over-Configured
Too many events marked as conversions diluting your data
📍 Admin → Data display → Key events
MEDIUM IMPACT
Run your free check →

"I've seen businesses make big decisions based on GA4 data that was fundamentally broken. The worst part? They had no clue because GA4 doesn't exactly make it obvious when things are wrong."

Brie E Anderson headshot

— Brie, GA4 Helper Creator

Why GA4 Helper Exists

What's up? I'm Brie E Anderson, your resident GA4 "Expert" (ha!), and I'm building GA4 Helper to answer some of the questions I get most often AND to hopefully help people avoid the mistakes I catch over-and-over again in my client work.

Brie speaking at SMX Advanced Europe conference

After working in GA4 for years and doing dozens of audits, certain patterns become obvious... Most GA4 setups have the same handful of critical configuration problems and most people never discover them because they're buried in settings you rarely visit.

GA4 Helper started as tools to automate the "Settings Check" portion of my audit process, but it's growing into a complete resource for people dealing with GA4 reality: step-by-step fix guides, practical resources that focus on real problems, and updates that actually matter.

4 years
GA4 Experience
100+
GA4 Accounts Worked On
500+ hrs
in Training Sessions

Everything You Need for GA4 Success

Free tools, guides, and resources that actually solve the GA4 problems you face every day

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Configuration Auditing

Automated health checks for your GA4 setup with actionable recommendations

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Implementation Guides

Step-by-step walkthroughs for complex GA4 configuration tasks

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Optimization Resources

Data-driven insights on GA4 settings that actually impact your business

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GA4 Updates & News

Stay current with the latest GA4 features, changes, and best practices

Latest GA4 Insights

Deep-dive guides on the GA4 settings and strategies that actually move the needle for your business

Stay Updated on GA4 Reality

Get the latest GA4 insights, free resources, and tool updates. No fluff, just practical GA4 help when you need it.

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