No-fluff guides, free tools, and practical resources for people dealing with GA4 every day. Built by someone who's been knee-deep in GA4 for YEARS and got tired of seeing the same problems everywhere. 🙃
Get the help you need, whether you want to check your setup or learn the fundamentals
Complete checklist and implementation guide for setting up GA4 correctly from day one
Automatically scan your GA4 setup for the most common critical configuration issues
Deep-dive guides on the settings that matter most for accurate data collection
After years of GA4 audits and training teams, I decided it was time to create a tool that unveils all of the hidden settings that DESTROY GA4 data quality. Coming September 21st - GA4 Settings Checker 🚀
What you'll see when you run your first GA4 settings check
"I've seen businesses make big decisions based on GA4 data that was fundamentally broken. The worst part? They had no clue because GA4 doesn't exactly make it obvious when things are wrong."
— Brie, GA4 Helper Creator
What's up? I'm Brie E Anderson, your resident GA4 "Expert" (ha!), and I'm building GA4 Helper to answer some of the questions I get most often AND to hopefully help people avoid the mistakes I catch over-and-over again in my client work.
After working in GA4 for years and doing dozens of audits, certain patterns become obvious... Most GA4 setups have the same handful of critical configuration problems and most people never discover them because they're buried in settings you rarely visit.
GA4 Helper started as tools to automate the "Settings Check" portion of my audit process, but it's growing into a complete resource for people dealing with GA4 reality: step-by-step fix guides, practical resources that focus on real problems, and updates that actually matter.
Free tools, guides, and resources that actually solve the GA4 problems you face every day
Automated health checks for your GA4 setup with actionable recommendations
Step-by-step walkthroughs for complex GA4 configuration tasks
Data-driven insights on GA4 settings that actually impact your business
Stay current with the latest GA4 features, changes, and best practices
Deep-dive guides on the GA4 settings and strategies that actually move the needle for your business
Get the latest GA4 insights, free resources, and tool updates. No fluff, just practical GA4 help when you need it.
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